How To Attract New Customers with Promotional Products

 

 

The ultra competitive war of attracting new customers is key to any brand's marketing success. Using promotional products is key for any business who wants to attract new customers and continue to build sales as well as keep their business relevant in the marketplace. 

 

There are a few key points for you to keep in mind that we will break down on how to attract new customers with promotional products. 

 

  1. Choose useful products: When using promotional products to attract new customers, you want to choose products that are useful day-to-day. Many promo products gets shoved in drawers or thrown in the trash. Products useful and products they want to use daily like Bluetooth speakers, earbuds, phone chargers and power banks are just some great promo products to use. These products are needed in modern daily life that is consumed with technology.
  2. Sponsor community events: Customers love seeing businesses support community events like local marathons, charity events, local concerts and festivals. Investing in being part of these events is key to your business attaining local support and attracting new customers. When sponsoring local events, use this opportunity to host a raffle for a premium prize like Apple Airpods or an Amazon Echo in exchange for new customer email info to keep in touch. This is also a great time to do giveaways like USB's filled with branded content or cool playlists, giveaway earbuds or power banks in exchange for newsletter sign ups.
  3. Host in-store promotions: If you have a retail space, hosting in store promotions is key to attracting new customers to your business. Your retail store is the hub where new customers can learn more about your brand, your products & services and start to feel loyalty to your business. Hosting a promotion like a free gift with purchase for new customers will bring curiosity and give your existing customers a chance to spread the word to their friends and family about taking advantage of this opportunity.
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